Welcome Plaza Pizarro -english-

Alternative Proposal of Improvement: PAM_PIHE_VLC.



La PAM, has been the reaction, as architects and inhabitants, to the announcement that would transform the streets where we live and work. It is an alternative project offered to Valencia´s city hall, showing how to redevelop two streets in downtown in a different way from what was planned.

Walking Valencia, you find out a city that prioritizes cars at the expense of pedestrians, where the space between buildings is designed to drive, park and turn. There is no public space in the area and are not pedestrian friendly sites. You don´t feel invited to linger and for the same you can´t use them for gathering or find a bench to sit.

Last year, elections coming now May 25th, we heard about redeveloping some streets at the city –good news anyway- so we got interested. Living at the area makes you notice everyday troubles at pedestrian level. We asked town hall about the community participation, but they explained no law force them to ask. We live there, so we keep on.

When finally we could see the approved project, as urban planners we had found an incomplete street, designed for cars as along XX Century did. Jane Jacobs asked urbanism to watch people’s behavior, and Whyte did, as Gehl does. So, we had to do something, to propose… and we did, La PAM.

PAM_PIHE_facebook_foto08 Espacio Climatizado

La PAM Pizarro & Hernán Cortés St (Alternative Proposal of Improvement)

We have offered to city hall this alternative proposal to benefit the quality of life for all who live there, a complete street targeting people, inclusive, wide enough, not more expensive and with surprise, two beaches and a Square:

SALTO AL FUTURO copia 1500-A square in Pizarro Street (20 meters in width) would slow down traffic and would convert a crossway to an enjoyable square.

Smart Street. Adapts its function on demand.

Smart Street. Adapts its function on demand.

-Two beaches in our proposal that would remove street parking. It would decrease the number of vehicles now are going through looking for free parking. It would also reduce all types of pollution and danger. These beaches are the structure of an urban landscape that changes according to the time of day and season. Flexible zones would accommodate how different people use the area, from unloading cargo from a truck, to parking a bike, to taking a rest on a bench or just enjoy the city as you walk. This multipurpose zone would accommodate everyone without further construction needed.

We also have asked our neighbors. We believe the city belongs to people, not Major, not architects, not engineers, not kings, not politician so you have better to count on people´s feedback to design it! We expose our ideas to neighbors, merchants, commuters, we did surveys and we ask for signing a Mayor request.

The implication results in less money to be spent as aims are easier to match. Our alternative proposal permits people to meet their needs with the opportunity of enjoying the space in their free time. Why not use a space to encourage to building relationships within a community?

The vision of PAM provides the town hall and the citizens with an economic solution that does not increase expenditure.

Extendable to other crossroads.

Extendable to other crossroads.

PAM aims to increase the quality of urban life also would serve as a model to other parts of the city and can be extrapolated to other cities’ grid.

La PAM_PIHE_VLC is free, and you can download a graphic abstract of 12 pages here and complete document (Spanish) here.


City Council reaction

Valencia street decisions are controlled by Circulation and Transportation Department since 1988 Master Plan approval, we still have some parking areas as Avenue of Aragon, or just traffic lanes along Ausias March and Ronda Sur (South Arterial) instead of green corridors. In 2013 they approved a Sustainable Plan of Mobility that give us some hope, it has some good recommendation of street design that development plans hasn’t follow.

In March 2015 something doesn’t work properly when the Council refers, in its reply to the PAM, about some technical problems for planting trees or designing streets 30, without justifying them technically. On the other hand chooses to arrange, in a parallel street, absorbent paving of the contamination with European funds and only 5 trees planted in a street 270 meters long. Is it this proper answer of a smart city? Wouldn’t it be wiser to limit cars and planting trees? Can there be smart cities without smart designed streets?


Strong sun from 13:00h to 17:00h where trees are too far and away from proper shading place


In Valencia with our strong sun, is it a smart street one that lacks of tree shade in summer? What is the suitable, sustainable mobility, in 12 meters wide streets of the city center? Car parking?

The authors have invited the Council to ask himself these questions and to pause the process action for reviewing and incorporating the improvements identified in the PAM, adding signatures of people who have joined this this request and also delivering the results of the open meeting with neighbors, merchants, workers and walkers held last March 5.

150415 CrossRoad2Square_VLC


Crossroad or Square?


 Urban action Plaza Pizarro

Let’s draw it at real scale! And we did. First discuss it with neighborhood and then asking for permission, a month before, to draw the Square in May 22nd, chalk, kids, games, local people, visitors, tourists, commuters, even all politician were invited. By the way, permission came 4h before police dead time to close the area, not very kind from City Council but that made organization be real fast, 48h.

It was a pretty urban party, drawing at 1:1 scale a line that putted the limit between lane and public space, it was a pity due cars were not allowed to cross as traffic lamps were over a sidewalk level strange band with curb, design matters.

Sound level came down as last street was closed, other sounds appear immediately and people became able to talk, listen, linger, sit, walk throw the Plaza, kids playing with street games, new people came to watch what was going on, it was very interesting.

Some merchants came to express their point of view, worries and suggestions. Also some architects appeared and congratulated the proposal, neighbors also express their ideas to finish the Plaza, some students of architecture came to help and to see the action… it was great, and things come easy to understand at real scale…


PAM10 PruebaPlazaPizarro

Clear, measure and draw!


We are happy to have tried. We are still trying to show, to advance, to help to search the city we deserve.


Square. Plaza Pizarro. Public Space recovered from crossroad


Go on…

We have found a great tool to boost the city, a tool that may wake up city administrators, good politicians want better ideas, we don’t know what is on ours mind, but we realise that working on is a must, future is exciting, why not low cost changes could be tested? So we are working on other sites.


SGV Super Gran Via

Gran Via is an arterial street with middle tree almost its full length that has two arms, at 90º, covering half south inner city core, it still has no bike path and we think it should. We have just started with.


  1. Hi, you posted the link at my video, A Common Sense of Place. Your design for the square in Valencia is lovely. To what extent does it involve restricting or banning motor traffic, and will diverting traffic cause headaches and congestion elsewhere in the city? Presumably you don’t think all modes can be accommodated in harmony?

    • Well, first of all thank you for your interest and comment, it is an honor for us.
      Our Crossroad2Square can be apply without causing traffic jams in other places as it only pushes lane to the perimeter of the space between buildings, typical of a grid. In this particular case it is so little, lane wide and turning radius are critical as we only have 34m between buildings. Other sites allow more function than just passing, as Loading Zones.
      The city studied a shared design within a “supermanzana” (superblock) strategy similar to Salvador Rueda’s concept model creating inside streets with restricted traffic. But last year City Council announced they had a design that was a merely crossroad, sadly. Then we thought about showing them how to keep traffic as three public parking exist in this street what difficulties Superblock model concept.
      This center area has a big pressure from those who want free street parking, something that would colapse the free space model. I think it is extremely complicated to control people’s impetus about it. 22nd of May we drew the Square with chalk to test real space, it was only during 10h and we had to fight with some people than didn’t understand why where occupying car’s crossroad, their crossroad.

      More info:
      http://www.morethangreen.es/en/traffic-crossing-or-square-pam-project-alternative-proposal-for-the-renewal-of-valencias-downtown/ (english)
      http://walk21vienna.com/?dg_voting_submission=pam_pihe_vlc (you can vote for us or other international examples Walk21_Awards_Vienna till 16june)

      Superblock modelconcept by BCNEcology Salvador Rueda: http://www.bcnecologia.net/en/conceptual-model

      Thank you!

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